Our Team | Craig Wealth Management Inc.

Our Team

Catherine Craig,

BSc. Math, CFP®

Certified Financial Planner

Craig Wealth Management Inc.

Investment Advisor

Craig Securities of Aligned Capital Partners

Catherine Craig is a seasoned Investment Advisor and Certified Financial Planner with a solid foundation in mathematics, having earned her degree from Western University. With over two decades of experience in the financial industry, Catherine has garnered a wealth of expertise. In addition to her Certified Financial Planner designation, and securities license, she is also life and disability insurance licensed, specializing in risk management solutions.

Catherine’s journey in the financial sector began at prominent institutions such as TD Mutual Funds, BMO Investments, and RBC Dominion Securities. Drawing upon this rich work history, she successfully transitioned to establish her own thriving independent business. Catherine offers a diverse range of investment options, including stocks, bonds, mutual funds, and GICs, with a commitment to providing comprehensive financial planning. Her holistic approach encompasses cash flow planning, retirement planning, and tax & estate planning, ensuring a well-rounded strategy tailored to her clients’ unique needs.

Beyond her professional achievements, Catherine is deeply rooted in her community. Actively involved in local events and sports sponsorships, she is a proud member of the Caledonia Chamber of Commerce and the Caledonia Business Improvement Area (BIA). Her dedication to continuous education and staying abreast of industry developments underscores her commitment to offering the highest quality financial advice.

Catherine’s excellence has not gone unnoticed, as she has been honored with the Grand River Sachem reader’s choice award for the best Financial Advisor every year from 2016 to 2023. Outside of her demanding professional life, Catherine enjoys spending time with her husband and two children, travelling, and learning new languages. With a perfect blend of expertise and a personal touch, Catherine Craig stands as a trusted partner on the financial journey for her clients.

Terrilyn Berry

Office Manager

Craig Wealth Management Inc.

Terrilyn Berry, the dedicated Office Manager at Craig Wealth Management, brings over two decades of customer service expertise to her role. With a solid background in finance, including six and a half years at BMO, Terrilyn has honed her skills in building strong and lasting client relationships. Her commitment to excellence is evident in her organized approach and meticulous eye for detail.

In her capacity as Office Manager, Terrilyn plays a pivotal role in overseeing the daily administrative operations, ensuring the smooth functioning of the office. She goes above and beyond by assisting clients with their administrative tasks, embodying a client-centric approach to service.

A longtime resident of Caledonia for over 25 years, Terrilyn is deeply connected to her community. She not only loves the town but actively contributes to its vibrancy. Her passion for community engagement extends to her involvement in baseball, where Craig Wealth Management proudly sponsors a local team. Terrilyn’s love for sports is matched only by her love for her family, which includes her common-law partner Stew, her energetic four-year-old son, and their furry companions, the dog Pretzel and cat Trevor.

Terrilyn Berry’s multifaceted skills, combined with her genuine love for community and commitment to client satisfaction, make her an invaluable asset to Craig Wealth Management.

How we work with our clients

Understand Your Situation

The financial planning process by asking questions to get a clear picture of who a client is and what they want. The questions are qualitative and lead to a better understanding of the client’s health, family relationships, values, earnings potential, risk tolerance, goals, needs, priorities, and current financial plan.

Identify and Select Goals

Your financial planner will use their expertise to help you set goals. They’ll ask clarifying questions to help you identify those goals. Example questions would be: What is your time horizon? Which goals do you want to accomplish in five years, 10 years, 20 years, or 30 years? What is your risk tolerance? Are you willing to accept a higher risk to achieve your investment goals, or would you prefer a conservative portfolio?

Analyze Current Action Plan

Next, we analyze a client’s current action plan to see if things are moving in the right direction. If not, we will identify possible “course corrections” and explain the advantages and disadvantages of each option.

Develop Recommendations

We select one or more recommendations that we believe will help you meet your goals. We evaluate each recommendation based on this criteria:

Assumptions made to develop recommendations
How recommendations meet client’s goals
Integration with other aspects of a client’s financial plan
The priority of the recommendation
Whether a recommendation can be implemented independently or needs to be implemented with other recommendations

Implement Recommendations

Implementing the recommendations means we are putting the financial plan to work for you. While this sound simple, for many people implementation is the most difficult step in achieving their financial goals. Even though the financial plan has been prepared, it usually takes desire and discipline to put everything into action. Some people worry about what happens if they fail. Sometimes inaction can grow into procrastination.

Monitor Progress and Revise Plans

The process is called “financial planning” for a reason. Plans often evolve and change over time – just like life. Once a financial plan is created, it becomes a part of your personal history. Every financial plan needs to be monitored and tweaked from time to time to reflect present realities. Over time various life situations can change: marriage, children, career changes, and more.